A continuous storytelling system to help with patient recruitment and retention.
BioStori implements digital marketing and content strategies throughout the clinical trial lifecycle.
- 01
Narrative strategy
Before a single post goes out, we define the story.
- Define patient personas, study messaging, educational priorities, and trust-building opportunities
- Identify optimal social media platforms
- Set up profiles and creative infrastructure
- Map a content roadmap aligned to study timelines
- 02
Ongoing content rollout
We coordinate and capture the real moments — then distribute them.
- Film patient, physician, and coordinator experiences
- Produce educational content that translates the science
- Submit content for IRB approval
- Publish ongoing study updates
- Distribute across social channels — organic, with paid amplification where it earns its place
- 03
Ongoing engagement
We treat your audience like an audience — not a funnel.
- Active audience interaction across platforms
- Compliant patient-facing communication
Patient intake & recruitment forms
Posts and pages set up with forms so patients can easily share their information.
- Study interest and inquiry forms integrated across digital platforms
- Direct routing of patient inquiries to approved study or recruitment teams
- Educational engagement opportunities for patients and advocates
- Designed to complement existing recruitment workflows and compliance processes
- 04
Optimize
Data tells us what to keep, what to cut, what to try next.
- Performance insights and engagement behavior
- Alignment with evolving study needs
- Revisit and adjust the narrative strategy
Trust is human. Repetition makes it stick.
92% of people trust other people over brands. Personal stories create stronger emotional connection — and stronger recall.
Most people require 5–7 touchpoints before they act. Consistent messaging compounds recognition and credibility.
Authentic content creates real engagement and an ongoing relationship — not a single impression.
Once the message is working, paid amplification extends reach — without diluting the story.