BioStorı
Content framework & prototype

Six pillars. One feed patients actually want to follow.

Participation is a journey — from curious, to trusting, to confident. The framework on the left supports each stage. The feed on the right is a working prototype of how it lands.

See our process →
The framework

A repeatable storytelling system for clinical research.

Each pillar plays a specific role in moving a viewer from awareness to confident participation. Applied across studies, therapeutic areas, and research organizations.

  1. 01

    The Study Story

    Explain the trial.

    The “what are we studying?” content — overview, who may qualify, what researchers hope to learn.

  2. 02

    The Drug Story

    Build trust in the treatment.

    Development timeline, how the drug works, what earlier studies revealed, what's different now.

  3. 03

    The Participation Story

    Reduce fear and uncertainty.

    Walkthroughs of the calendar, screening visit, first treatment, and what life looks like after enrollment.

  4. 04

    The People Story

    Build trust.

    Meet the coordinator, investigator, nurse, and regulatory team behind the study.

  5. 05

    The Patient Story

    Create emotional connection.

    Patient perspectives, why they joined, what participation felt like. Typically the highest-performing content.

  6. 06

    Research Explained

    Improve research literacy.

    Plain-language explainers — informed consent, IRB, phases, randomization, and how drugs get approved.

Reels
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How it Works.How does this investigational treatment work? Here's a quick explanation from one of our trial coordinators. If you are interested or want more information, comment "STORI-1" below.

Reels
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IRB.Who protects clinical trial participants? Introducing the IRB — an independent committee responsible for reviewing any research involving human subjects. Follow us for more clinical trial insights.

Reels
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Patient Decision.A patient shares what went through her mind when presented with a clinical trial as an alternative treatment option. Follow us for more real patient perspectives.

Reels
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Study Intro.Comment "STORI-1" below if you are interested in learning more about this clinical trial.

Reels
@biostori· Follow

Phase 1 Patient.Hear from a patient who participated in the earliest phase of this research. Share to help others learn about clinical trials.

Reels
@biostori· Follow

Patient Reaction.It's important to share the hard parts too. One patient shares her experience after receiving the study treatment. What would your biggest question be?

Prototype feed — scroll inside the phone to swipe between reels.

Disclaimer: STORI-1 is a fictional study created for demonstration purposes. Patient experiences featured throughout this prototype are derived from real clinical trial participant interviews produced by Media Active Inc., BioStori's parent company.