01
Human-centered storytelling
Real patient stories, physician and coordinator insights, and clear, accessible trial education — produced in real time, throughout the study.
A PATIENT ENGAGEMENT SYSTEM FOR CLINICAL TRIALS
Let the power of storytelling accelerate clinical studies.
BioStori turns clinical trials into living, human stories — meeting patients on the platforms they already use to discover, evaluate, and decide.
The solution
A living digital communication system for clinical trials.
BioStori produces real-time content with patients and research teams — building trust and engagement across the entire lifecycle of a study.
02
The living landing page
A continuous digital presence with repeated, trust-building touchpoints. Social channels become dynamic patient engagement hubs — not static brochures.
03
Scalable patient engagement
Unified messaging across channels, less dependence on site-by-site outreach, and ongoing optimization through audience behavior and engagement data.
@biostori
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The fit
Patients enroll based on trust — not awareness.
Then
Trust was assumed.
- — Static study websites and printed materials
- — Transactional, one-shot outreach
- — Institution-led communication
- — Patients kept outside the research process
Now
Trust is built.
- — Patients research independently, on their own time
- — Peer validation drives decisions
- — Engagement is ongoing, not one-and-done
- — Authenticity and transparency are the bar
Give your trial a voice patients actually want to hear.
Emily Boornazian, MBA, ACRP-CP
Founder, BioStori
Why BioStori was Created
BioStori was founded at the intersection of clinical research and digital storytelling. After years working directly with patients in oncology clinical trials as a Clinical Research Coordinator, Emily Boornazian saw firsthand the communication barriers that often impact clinical trial participation — from fear and misunderstanding to a lack of trust in unfamiliar research opportunities. Later, while managing patient recruitment initiatives and strategic accounts within the clinical research industry, she gained broader insight into the operational challenges sponsors and sites face in recruitment and retention.
At the same time, through her work in digital media and content strategy with Media Active Inc. — a family-owned production company with over 30 years of storytelling experience — she saw how authentic, human-centered communication consistently builds trust, engagement, and action across digital platforms.
BioStori was created to explore how those same storytelling and engagement principles can be thoughtfully adapted to clinical research through scalable, patient-centered digital communication.