01
Human-centered storytelling
Real patient stories, physician and coordinator insights, and clear, accessible trial education — produced in real time, throughout the study.
COMPHREHENSIVE DIGITAL MARKETING FOR CLINICAL TRIALS
Let the power of storytelling accelerate clinical studies.
The solution
BioStori turns clinical trials into living stories, digitally.
Meeting patients wherever they are in the decision process — across search, social, web, and paid media — as they discover, evaluate, and decide on treatment options.
02
Living Landing Pages
A continuous digital presence built around repeated, trust-building touchpoints. Websites provide the foundation while social channels create dynamic pathways for patient discovery and engagement — nothing stays static.
03
Scalable patient engagement
Scale reach through organic search, targeted paid media, and ongoing optimization, with unified messaging across channels that reduces reliance on site-by-site outreach and connects patients with the right information throughout their treatment decision journey.
stori-1trial.com
STORI-1 Study
AboutEligibilityFAQ
A new option for people in a solid tumor clinical trial.
See if you qualify
Meet Dr. Patel
stori-1trial.com
STORI-1 Study
AboutEligibilityFAQ
A new option for people in a solid tumor clinical trial.
See if you qualify
Meet Dr. Patel
Meet the PI
Dr. Patel on why this study matters
FAQ
Is there a placebo?
Scroll over the devices to switch between them.
The fit
Patients enroll based on trust — not awareness.
Awareness is only the beginning. BioStori combines comprehensive digital marketing with an organic-first, trust-forward content strategy designed to build understanding and connection throughout the patient decision journey. The result is a digital presence that supports conversion beyond the first touchpoint — without placing additional communication burden on individual sites.
Then
Trust was assumed.
- — Static study websites and printed materials
- — Transactional and limited outreach
- — Institution-led communication
- — Limited visibility in the research process
Now
Trust is built.
- — Patients research independently, on their own time
- — Peer validation drives decisions
- — Engagement is ongoing, not one-and-done
- — Authenticity and transparency is highly valued
Insights
Research, written for people.
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01Patient Trust4 min read
Addressing The Trust Gap in Clinical Trial Enrollment
Why recruitment methods often break down the trust-building process that's essential for patient enrollment — and how digital content can help close the gap.
Read the article →02Patient Retention4 min read
Building Digital Communities in Clinical Research
Enrollment isn't the end of the patient journey — it's the beginning. Digital communities can become a scalable, relationship-centered layer of engagement throughout a study.
Read the article →03Patient Behavior5 min read
Clinical Trial Recruitment Through the Lens of Consumer Behavior
Are patients evaluating clinical trials the same way they evaluate other major decisions in their lives? Consumer behavior frameworks offer a useful map of the patient decision journey.
Read the article →04Technology & Trust3 min read
The Clinical Research Problem AI Can't Solve
AI can solve operational challenges in clinical research, but it cannot solve the underlying drivers of patient engagement. The opportunity is to automate the work and keep the relationships human.
Read the article →Give research a voice patients actually want to hear.
Emily Boornazian, MBA, ACRP-CP
Founder, BioStori
Why BioStori was Created
BioStori was founded at the intersection of clinical research and digital storytelling. After years working directly with patients in oncology clinical trials as a Clinical Research Coordinator, Emily Boornazian saw firsthand the communication barriers that often impact clinical trial participation, from fear and misunderstanding to a lack of trust in unfamiliar treatment opportunities. Later, while managing patient recruitment initiatives and strategic accounts within the clinical research industry, she gained broader insight into the operational challenges sponsors and sites face in recruitment and retention.
At the same time, through her work in digital media and content strategy with Media Active Inc., a family-owned production company with over 30 years of storytelling experience, she saw how authentic, human-centered communication consistently builds trust, engagement, and action across digital platforms.
BioStori was created to explore how those same storytelling and engagement principles can be thoughtfully adapted to clinical research through scalable, patient-centered digital communication.