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Human-centered storytelling
Real patient stories, physician and coordinator insights, and clear, accessible trial education — produced in real time, throughout the study.
A PATIENT ENGAGEMENT SYSTEM FOR CLINICAL TRIALS
Let the power of storytelling accelerate clinical studies.
The solution
BioStori turns clinical trials into living stories, meeting patients on social media platforms that they already use to discover, evaluate, and decide.
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The living landing page
A continuous digital presence with repeated, trust-building touchpoints. Social channels become dynamic patient engagement hubs — not static brochures.
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Scalable patient engagement
Unified messaging across channels, less dependence on site-by-site outreach, and ongoing optimization through audience behavior and engagement data.
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BioStori
Storytelling that accelerates clinical studies.
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"Every clinical trial begins with a question. Research helps us find the answer."
— Dr. Smith, XYZ University
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"My coordinator explained every step. I never felt alone."
— Phase 2 Patient
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Tap the phone to explore each section.
The fit
Patients enroll based on trust — not awareness.
Then
Trust was assumed.
- — Static study websites and printed materials
- — Transactional and limited outreach
- — Institution-led communication
- — Limited visibility in the research process
Now
Trust is built.
- — Patients research independently, on their own time
- — Peer validation drives decisions
- — Engagement is ongoing, not one-and-done
- — Authenticity and transparency is highly valued
Give research a voice patients actually want to hear.
Emily Boornazian, MBA, ACRP-CP
Founder, BioStori
Why BioStori was Created
BioStori was founded at the intersection of clinical research and digital storytelling. After years working directly with patients in oncology clinical trials as a Clinical Research Coordinator, Emily Boornazian saw firsthand the communication barriers that often impact clinical trial participation, from fear and misunderstanding to a lack of trust in unfamiliar treatment opportunities. Later, while managing patient recruitment initiatives and strategic accounts within the clinical research industry, she gained broader insight into the operational challenges sponsors and sites face in recruitment and retention.
At the same time, through her work in digital media and content strategy with Media Active Inc., a family-owned production company with over 30 years of storytelling experience, she saw how authentic, human-centered communication consistently builds trust, engagement, and action across digital platforms.
BioStori was created to explore how those same storytelling and engagement principles can be thoughtfully adapted to clinical research through scalable, patient-centered digital communication.